29. 4. 2012

Report - Radical Media Use

Chair: Filip Láb, Charles University in Prague, Czech Republic

Speakers


Jan Vedral, Charles University in Prague, Czech Republic

Emília Barna, University of Szeged, Hungary

Todd Nesbitt, University of New York in Prague, Czech Republic

Jiří Mertl, University of West Bohemia, Czech Republic


Jan Vedral dealt with subcultures in post totaliarian countries, precisely he concerned on subculture around rave (or free techno, to say it other way) in Czech Republic. "Spread of this kind of music may symbolize released conditions after 1989," thought Vedral. This music should express oposition to the dominant ideology, anticapitalism, nomadic lifestyle and so on. "Resistance of this subculture was most significant in 2005. Techno patry Czech Tek was back then brutally stopped by police and big media buzz followed. Sometimes the behavior of this subculture was compared to "barbarian invasion". The subculture exposed through media lost its authenticity and the secrets." Conclusion was that in this particular case, subculture managed to change main culture.

Big discussion about indie brought us presentation by Emília Barna. She concerned on new phenomenon of indie bands in Hungary in comparison to rock music and also what's its difference to alternative or underground music.

Jiří Mertl talked about freeganism and its representation in Czech media. "Freeganism is radical anti-consumerist stance, which includes dumpster diving and squatting." Media representation of Milada's eviction (Note: Milada was a house where squatters lived and considered it their home.) was another topic. "Media showed squatters as deviants who are threat to society because of their different lifestyle."





28. 4. 2012

Panel Report: Quo Vadis Journalism?


Panel Name: Quo Vadis Journalism?

Chair: Epp Lauk, University of Jyväskylä

Speakers:
Ján Višňovský, University of Ss. Cyril and Methodius, Slovak Republic
Barbi Pilvre, Tallinn University, Estonia
Adam Zbiejczuk, Charles University in Prague, Czech Republic

Quo vadis journalism? As the phenomenon of new media spread around the world, traditional journalism needs to take steps to deal with the situation. The first speaker Ján Višňovský in his paper Transformation of the journalistic profile exams the transformation of Slovak newspapers in recent years. „In overall we can say that the number of sold copies of daily newspapers decline,“ stated Višňovský. It is caused mainly by economic problems, competition of TV and internet and by increase by information supply by social networks. Speaker also stated that readers no longer look just for the information, but they also want analysis and interpretation. Also there increase in demand for the information useful in daily life especially by young people who are not interested in politics or foreign affairs. „Despite the decline in readership of newspapers I hope that newspapers will survive next decades and will be able to keep up with the internet,“ ended Višňovský.
Next speaker, Barbi Pilvre, focused on the issue of gender in Estonia in the context of tabloization. Generally speaking, tabloization brings women´s issues (or private issues) to  main media and gives them more visibility. This also reflects the increasing activity of women in public sphere and their depart from belonging only to private sphere.  „In Estonian public broadcasting company ETV about 30% of persons appearing on the screen are women,“ claimed Pilvre. As a conclusion she stated that despite the increase in number of women who appeared in media, the position of women in society haven´t changed at all. Also the media use women´s stories to emphasize the extraordinarity of woman in men ´s area and use women ´s stories as soft stories or portraits. On the other hand, man can be characters of article focused on certain issue or political issue.
Adam Zbiejczuk, last speaker in panel, covered social media monitoring in his paper. „The main question is, why we should take social media seriously. It is because the usage of social media becomes the norm,” he stated. Also he compared the issue of social media to issue of cell phones or internet ten years ago. “Everybody said that they don´t need internet or cell phone. But look at these people now. Everyone has internet. Everyone uses cell phone,” he continues. Therefore the monitoring of social media is also important. But there are a lot of problems connected especially with monitoring the Facebook. It is really difficult to search the Facebook, also there the languages problems (especially with diacritics). On the other searching on Twitter is not as difficult as on Facebook due to searching engine and archive. Also there is possibility to search through discussions at news servers, but these are usually full of crap.  Next valuable source for opinions and preferences are discussions servers. Main problems with monitoring media is that people are obsessed with graphs, but graphs don ´t show all the preferences and important data. With the appearance of social media comes also the new type of journalism – crowdsourcing. Journalists use the social networks in search for information. “One example of this new feature and I think one, which will become more and more used, is that in Britain, data from normal people help journalists with tracking the money of members of Parliament,” ended Zbiejczuk.

Report - Users and Consumers

Chair: Denisa Kasl Kollmannová, Charles University in Prague, Czech Republic

Speakers:

Tereza Pavlíčková, Charles University in Prague, Czech Republic
Dali Osepashvili, I. Javakhishvili Tbilisi State University, Georgia
Alexandra Craciun, University of Bucharest, Romania
Michala Škrábová, Metropolitan University, Prague, Czech Republic
Jakub Macek, Masaryk University, Czech Republic


"Post-party day" (as chair of this discussion panel called it) brought also topic of audiences. At the beginning, Tereza Pavlíčková talked about authorship - she claimed, that "author is reader's construct, which is socially, culturally and historically determined. This imaginated author contributes to decision whether is the text trustworthy." Her empirical research showed that people trust anonymous authors when they proved they have good opinions (which of course correspond with reader's point of view). "Trust is linked to what we like, trustworthy values are socially and culturally determinated."


Dali Osepashvili introduced her research about online news in Georgia. Traditional media in Georgia are more trusted than online news, but at the same time are read less. Their advantages are more reliable sources of informations, diversity and balance.

Empowered comsumers play big role nowadays. Alexandra Craciun showed on the exmaple of GAP logo how consumers can change so important thing for one company only by expressing their opinions. "Should companies really concentrate on consumer's opinions? Yes, it's probably way to go, but at the same time it will be very challenging."¨


Michala Škrábová stated the question of differences between real and Internet life. She compared this environment in Czech Republic and Italy (she chose so different countries deliberately as she pointed out). "There are differences between our normal and online behavior. Disinbition effect is very strong here - on the Internet, we don't have to behave according to norms so strictly," concluded Škrábová.


 Jakub Macek at the beginning of his speech brought to attention that audience will have to trust him: "It's because I will be presenting qualitative research." Home based on traditional media like television, newspapers and radio is very complicated. New media and techologies makes it easier. "Something happened in our households lately. Television isn't the centre of our home anymore." Macek made many research with his students and found out, that important thing in this field is to investigate technology in complex of media experience of user in connection with his family and his everyday life. "We also created the term "media ansemble", which describes complex of media technologies, new and old, that put together construct structure which is big part of our everyday life." His preliminar conclusions were that television doesn't disappear, but changes it's role. People also experience texts on various interfaces. People decide by themselves what media to consume, and also how. 

Panel Report: Challenges to Media Organizations


Panel Name: Challenges to Media Organizations

Chair: Václav Štětka, Oxford University, UK

Speakers:
Joan Ramon Rodriguez-Amat, University of Vienna, Austria
Hanka Sládková, Charles University in Prague, Czech Republic
Gražyna Stachyra, Maria Curie-Sklodowska University, Poland,

Joan Ramon Rodriguez-Amat in his paper Bullying or due process? The pendulum of international and national policy in the field of Copyright stated that the main problem with international and national policy in Copyright is that the law system concerning Copyright are not clear and transparent enough. „There are disputes about legitimacy of internet regulations. Also the changes in this sphere are happening really fast and it needs specific regulations,“ claimed Rodriguez. As an example of preventing piracy and conserving intelectual property he showed the Sinde Bot Cause from Spain. Laws regulating intelectual property were passed fast and as a result of international pressure. Also there is still question of ACTA and TPP. But the main and most important unaswered question is whether this whole issue is bullying or due process. Second speaker, Hanka Sládková, with her part on Post production in Post-totality: Art-Media dependant or Media supplement? The specific situation of the Czech Art and Art-journalism in the 1990s  dealed with the distinction of the totalitarian art and post totalitarian art and its realtion with media. “In democratic system, everybody can create art. And art can ´t be understood without the social context,” she stated. Social inclusion in the context of the Polish Radio broadcastingwas the topic of paper of Gražyna Stachyra. She focused on the case of Third Age Students, radio drama, which deals with issues concerning elder people, such as health issues, relationships, the public activity and technology and learning. “The Polish population is growing older, so the aged people gained marketing importance,” she stated.

Panel Report: How Social Are Social Networks?


Panel Name: How Social Are Social Networks?

Chair: Jakub Macek, Masaryk University, Czech Republic

Speakers:

Filip Láb (Charles University in Prague, Czech Republic)
Jānis Buholcs (University of Latvia)
Andrea Průchová (Charles University in Prague, Czech Republic)
Zoltan Gayer (Communication Institute BKF, Hungary)
Magdalena Zdrodowska (Jagiellonian University, Poland)

New Media. This was the main topic of the panel. With the revolution of social media, society must face new challenges and find a new way how to deal with the creation of new social sphere. First speaker, Filip Láb in his paper Photography in the Era of Social Networks focused on changing phenomenom of photography. Photography had been stable medium for over 170 years, with traditional structure and features as unity of space and time and with the main role of frame. Photography used to be a window through which we could see the reality. “With the spread of virtual reality, here comes new kind of photography. No more there is a human autor, the photos are taken my automatic devices,” said Láb. He argues that with such project as a Google street view or 360 cities, the traditional features are ruined. “There is no longer unity of time and space, because what we see as a single picture is picture composed of thousands of photographs, where the one from left corner was taken six days after the photo in right corner,” comments Láb. Also the frame is no longer frame as a bounder. The frame is the border of electronic device on which the photography is projected. 

The next speaker, Andrea Průchová, focused her part The portrait photography perception within virtual reality on the changing perception of portrait photography. “With the creation of virtual photography, we must change our view on portrait photography,”  she claims. In the past, the portrait photography was regarded as a political agent, showing all the details, nature and chemicals between person and photographer. But with virtual photography, there is no longer this kond of connection. Virtual portrait is an open form, therefore we must change our view on its nature.   

Third speaker, Jānis Buholcs, focused his speech Trust and self-disclosure implications on online sociability on social disclosure on social networks. He stated that basically, people are more free to open up in cyber space. Also this self disclosure on social networks brings new risks. “You don´t know, who is the audience. You don´t know, how they react,” said Buholcs. Also the important is blurring of private and public space. “It´s quite hard to distinguish who have the access to the information,” stated Buholcs. With the social network here comes the term online intimacy, but not in romantic terms, but in more wider and general term. Based on online survey, Buholcs stated that people, who share more intimate and emotional issues are more popular than these that do not. Online trust and self-disclosure are linked with positive social outcomes. Also the user are aware of the risks and they are willing to risk in order to establish new relationships and being more popular means more risks. 

The next speaker, Zoltan Gayer, focused his paper on data security and awareness on Facebook (Data security, data awareness on social networks). He created fake Facebook profiles, each with unique features (beautiful girl with lots of pictures, average guy, person with no information at all). After that, he and his team tried to gather about 6OO Facebook friends. Mos of the people accepted the friends invitations without question. Also the beautiful girl get the most accepted invitations. Also profiles with showing the wall get more accepted than profiles without showing it. Most of the people show their wall but hide their personal information and friends. As a conclusion Gayer stated that about 47% of users are fully opened to public, 31% are opened in some way and the rest is hiding everything. 

The last speaker Magdalena Zdrodowska in her part The Network Deaf, New Media Platforms as a New Media Sphere for the Deaf.talked about the deaf and usage of social networks. “Deaf in Poland are not strong enough to make their own public picture in real life, so the social media offers a great change for them to represent themselves,” stated Zdrodowska. Deaf feel surrounded by hearing people and they don´t have a big chance to meet other deaf people in real life. So they use social networks to create their own community, to gain the visibility and to balance the inequality.

Panel Report: Patterns of Media Reception

Chair: Epp Lauk, University of Jyväskylä, Finland


Speakers:


Auksé Balčytiené and Aušra Vinciuniené, Vytautas Magnus University, Lithuania
František Kalvas, University of West Bohemia, Czech Republic
Martin Buchtík, Charles University in Prague, Czech Republic

Media inform us permanently and we receive a lot of information. But there are some specific types of informing - one of them can be "larp". And every country is specific in this way.

Auksé Balčytiené and Aušra Vinciuniené present their project "Discovering the Individual in Contemporary Communications: The Baltic Perspective". And they try to broaden our understanding about diverse challenges that contemporary media is facing in rapidly changing economic, technological and social and cultural conditions. After answering 100 questions they recieved some data and made analysis.
Media is not only confronted with economic crises and devaluation. The mass media is loosing its omnipresence and new communicative spaces are being formed due to new technologies and social networks offering individualized participation, new consumption and access. It has dramatic effect on how journalists and also audience react to changing conditions in media and communication.

František Kalvas concentrates on results of a quick response study on information flow of Václav Havel's death. He sent 3 questions to 254 respondents (students, university staff, members of his family and his friends) and he wanted to know: When they recieved the information? By which channel? Did they deliver it to someone else? He recieved 389 relevant answers and made quick analysis. 29 % respondents recieved the information about Havel's death via the Internet (by Skype, Facebook, e-mail etc.), 39 % recieved it from another person (face to face, by phone or SMS), 17 % found it on TV and 14 % on radio. "Only 3 people of this sample recieved this information next day," he highlights. 53 % of respondents then said this information to another person (face to face, phone) and 38 % did not inform anyone.

Last speaker is Martin Buchtík who introduce larps. His presentation named "Larp as an alternative medium: A Sociological perspective" tries to introduce larp (short for live action roleplay) as an alternative form of medium. What are the key characteristics of larps? "„Consumer“ is co-creator, unique roles, multiperspective approach, creator has only partial control, each participant should take an active part," he enumerates. He things that larping has grown into a specific medium with a unique combination of characteristics, however it is still on the boarder of game.

Panel Report: Mediated Political Actors

Chair: Nico Carpentier, Vrije Universiteit Brussels, Belgium


Speakers:

Ilja Tomanić Trivundža, University of Ljubljana, Slovenia
Vlastimil Nečas and Lenka Vochocová, Charles University in Prague, Czech Republic
Norbert Merkovity, University of Szeged, Hungary
Denisa Kasl Kollmannová, Charles University in Prague, Czech Republic
Jiří Kraus, Charles University in Prague, Czech Republic

People see politicians through their picture in media. But media display politicians in different ways and politicians have their own marketers and PR. Panelist show their analysis about political actors and their portrayl in news.

Ilja Tomanić Trivundža with his paper "Visual framing and differential portrayl of political actors in international news" speaks about differences in displaying politicians in news in various countries. The main theme of his presentation is election. "Elections are routine, standartised and comparable event," he explains. Another adventage in research is that there is predictable „coreography“, limited set of motifs.
Press photographs can act as potent vehicles for visualisation and dramatization of physical and social distance among nations and nation-states. This paper compares different portrayl of political representatives and political processes. And it anazyles three interlaced types of visual (meta) frames – icons, iconophilia and iconoclasm. Ilja Tomanić Trivundža projects pictures from media and underlines that "Some politicians are shown in passive or submisive mode which indicates a lower level of social and symbolic status of political actors."

A little bit different was research of Vlastimil Nečas and Lenka Vochocová. They were focused on Czech politicians and Czech foreign policy in 2005 and 2011. They concentrated mainly on the debate on euroconstitution and on the role of Czech politicians in this topic. They found out that "President Václav Klaus is often a topic". And the debate in media? "It is not about the issues, it is not about the European union, it is only about conflicts between Czech political parties," Nečas says. And what is the conclusion on analysis of media? There is overlapping agenda and thematic homogeneity. And there are strong tendences to strong personalization. EU is described as a passive, anonymous and distant entity. Vochocová added that "Strong personalization and negativity is typical."

Norbert Merkovity decided to do research among the MPs in Hungary, Canada and Ireland. People know politicians only through media, but... What if citizens want to bypass the media? What if they want to use two-way communication tool to contact their MPs? In this case citizens wil presumably write to the Facebook wall of their representatives or they will send an e-mail hoping for an answer. So he wrote e-mails to all MPs and waited for an answer for 2 weeks.
Researchers sent 307 e-mails in Hungary and recieved 106 answers. In Canada, they sent 307 and reciever 24 answers. And conclusion? In Hungary: opposition were more willing to answer; in Canada: second most/least answers from the governing party; in Ireland: most answers from the larger governing party. And what are the consequences for politicians? The use of the new information and communication technologies is an expectation from today's politicians.

Denisa Kasl Kollmannová then speaks about "Gaining the media coverage through reputation management and PR of private life issues in political communication on the example of Czech politician Jiří Paroubek". Paroubek is Czech politician, he was a Prime Minister and citizens know him very well - some of them like him, some of them hate him. He used strong marketing and PR tools and he also used his two wife - first of them, Zuzana, and second - Petra. "Mediated private life of politicians became a soap-opera," underlines Denisa Kasl Kollmannová. "Politicians become intimate strangers or distant heroes." Her presentation about Jiří Paroubek and media pictures of his wifes is very funny and interesting - mainly for Czech who know it.

27. 4. 2012

Panel Report: Visual Popular Culture

Chair: Pavel Zahrádka, Palacký University, Czech Republic

Speakers

Maria Zitmane, University of Latvia, Latvia
Juliána Laluhová, University of Ss. Cyril and Methodius, Slovak Republic
Anca Velicu, Institute of Sociology, Romanian Academy, Romania

© Jakub Plíhal
Maria Zitmane begun this part in "Riga Room" with presentation about gender representations in advertising. Her analysis of visual discourse was made from materials published from 2000 to 2004, more specificely she used latvian advertisements from men's lifestyle magazine Klubs. "I chose this time span because it was the time of Lithuanian proces towards EU and it definitely tells story about society, about its transformation." How was gender used in analyzed advertisements? Females are portrayed in connection with appearence (mostly fashion), however males are connected with power, politics and business.

Why is it always television? asks Juliána Laluhová in her presentation. "My students used to answer, that most important media platform fror them is television. Used to, few years ago. Now they name things as Internet, new media or smartphones." Lahulová states her opinion that television should be studied since it is still the most widespread media in the world, you can find it everywhere. "It is window to the world." Media shapes our perception - reality can be easily manipulated. Digitalisation of television brings us more interaction, it comes closer to Internet for example. Television brings us univeralism, Lahulová claimed. She also pointed out that ordinary viewer doesn't know the process behind the broadcasting, he only sees the content.

Anca Velicu made research which stated  the question when the film violence becomes intolerable for children. She performed online survey amongst 3800 youth from secondary high schools in December 2011. She presents the findings: "Chidren who read a lot and like the school are very senstitive to violence, unlike those who like video games. But I had metodological problem - those who like school are more likely to give the "right" answer," described Velicu. Many metodological questions about her research had arisen at the end of discussion.


Panel Report: Supporting Media Literacy - Professionalization of media Education

Chair: Jan Jirák, Charles university in Prague, Czech Republic


Speakers:

Jan Jirák, Charles university in Prague, Czech Republic
Helena Pavličiková,  University of South Bohemia, Czech Republic
Norbert Vrabec, University of Ss. Cyril and Methodius, Slovak Republic
Lucie Kaválková, Charles university in Prague, Czech Republic
Pavel Kapoun, University of Ostrava,
Radim Wolák, Charles university in Prague, Czech Republic

This panel is Czechoslovak - and panelists speaks about education of future journalists. Because the development of media literacy in the late-modern societies has become one of the important aims of formal and non-formal education. But there is also one new question: the question of the quality of people involved into processes of increasing media literacy in society.

Young journalists learns about media mainly at universities. They have to know mass media history, new media sociology, communication theory etc. Norbert Vrabec explains that Slovaks study this at primary and secondary schools. But there are two problems - small number of qualified teachers and there is also an overview of where and how to implement media education.

Lucie Kaválková underlines that media literacy of adults is almost the neglected topic. They can try lifelong education, but their situation and requirements are specific.

The lifelong education is a topic of Pavel Kapoun. At the University of Ostrava, there is a special course "Media Education in the School Practice". Students (and all the people who wants to deal with this issue) who pass it recieve a certificate. It consists of 6 courses and they can be completed separately.

Panel Report: Media Accountability Goes Online

© Jakub Plíhal

Chair: Heikky Heikkilä, University of Tampere, Finland


Speakers:

Michal Glowacki, University of Warsaw, Poland
Michal Kuś, University of Warsaw, Poland
Judith Pies, TU Dortmund University, Germany
Bissera Zankova, Bulgaria

Media should be transparent and accountable. But are they? Heikky Heikkilä and his team tried to find it out and they did a large research between journalists and workers in media on this topic. They made 98 interviews in 14 coutries (8 in Europe, 4 in Arab World and the rest in the USA). In this panel, they introduces empirical findings about, whether and how the implementation of online instruments fostering media accountability in proceeding  in different parts of the world.

Heikky Heikkilä speaks the first and explanes how they did the research. He and his colleague made interviews which you can find in their new book (which is not finished yet). They asked respondents: Who are you? Why we do this, how, with whom? How do you taky criticism?

© Jakub Plíhal
Michal Glowacki explains that they were focused on processes in media, role of advertisers, policy-makers and on public.They were interested mainly in the difference between journalistic field and the politic field, influence from the economic field and institutions for self-regulation. And one of the result is that "media accountability is not exclusively a normative or technological issue. It is an object of cultural struggle about the future of journalism."

Michal Kus continues and then Judith Pies speaks about some important blogs and bloggers from Germany, USA and other countries.

The last speaker is Bissera Zankova who compares accountability of online media in Turkey, Romania, Bulgaria and Greece. In Turkey, for example, there is centralized media systém, nationalistic and biased media environment, and censorship on the Internet. "The problem of censorship is not settled yet," she underlines.

If you want to know details of this project, click here.

Panel Report: Populism Revisited

Chair: Samuel Brečka, Pan-European University, Slovakia

Speakers

Erik Leško, Constantine University, Slovakia
Maria Marczewska-Rytko, Marie Curie Sklodowska University, Poland

With „ladies first“ notion, the chair had given the opening word to Maria Marczewska-Rytko who aimed on the presentation of the results of her studies on information provided by mass media on the issue of populism. According to the speaker, the quality of information is decreasing in general. In her research, she was focusing on two leading Polish newspapers – Gazeta Wyborcza and Rzeczpospolita. Her motivation was driven by the uprise of populism in the Polish society since the beginning of the transformation process. „When I started, there were voices asking: ‚What is populism?‘. Since then, much has changed.“ In her work, Ms. Marczewska-Rytko came to the conclusion that the role of the two newspapers – and Gazeta in particular – in sharing knowledge about populism is considerable compared to other media. An inherent part of their agenda are interviews with prominent scholars on the topic. Secondly, she came to the finding that ever more published texts refer to the phenomenon of populism both directly and indirectly. „It is very important, though, to observe the context in which these references are used,“ stated the speaker, addressing the issue straightforward. „Here, I note that despite the number of texts, very few treat it as an important phenomenon.“ Further, the scholar had dug directly into the specific use of the term ‚populism‘ in the case of the two newspapers. In many of the texts, the authors address Latin American issues, reflecting the continent’s „deep experience with populism since the 30’s“. On the other hand, there is a striking lack of articles on populism in the US.

As two other speakers excused themselves, the second and last speaker was Erik Leško who focused on national populism and political representation from a philosophical and political science standpoints. „Some people label me as cosmopolitan – I tell them, yes, I am a cosmopolitan, so what?,“ Leško fired up at the very beginning of his speech. According to the speaker, traditional political representation paradigm is analogical to defense of populism as it states that politicians merely articulate thoughts which have already been present in the society. Mapping the various alternative representative approaches, the energetic and self-assured Leško bridged himself to the relationship between populism and democracy: „Some say that populism is a certain side-effect of transformation of representation.“ Reflecting a question from the audience, Mr. Leško reiterated that media always reflect only a certain fragment of a message, which is an opportunity for populists.

Panel Report: Everyday Audiences

© Jakub Plíhal
Chair: Boguslava Dobek-Ostrowska, University of Wroclaw, Poland



Speakers
Kateřina Gillárová, Charles University in Prague, Czech Republic
Juliana Doretto, Universidade Nova de Lisboa, Portugal, Universidade de Sã Paulo, Brazil
Tereza Slatkovská, František Kalvas, University of West Bohemia, Czech Republic
Uroš Piternič, Mirna Macur, School of Advanced Social Studies in Nova Gorica, Slovenia
Daniela Hartmann, Christian Schäfer, Johannes Gutenberg University Mainz , Germany


Kateřina Gilliárová presented her thesis which deals with usage of information and communication technologies (ICT) by young people. She used two peer groups for her longitudinal study – one from Prague and the other from Liberec. What did she foung out?“They always find time to do what they want to do, regardless of what they should be doing.” Teenagers use ICT to communicate to each other, to spend free time and also whenever they are bored, of just feel like using it. “They can control what they do there, unlike when they watch TV with their family for example,” pointed out Gilliárová. 

© Jakub Plíhal
Juliana Doretto is PhD student who lives in Prague. Her PhD research is being done in Portugal, but originaly comes from Brazil. She asks: "How do we fit Internet into our lives?" Her concentration lies on children and internet usage. “Internet comes from Mars? No, our society made it, created it. Everything interact – Internet with society, politics and other facilities.” Children are very influenced by Internet nowadays – therefore are there new studies – new sociology of childhood. Children are now at home more than before. "They have their own computers, self phones – this changes everything. Children have more power? Yes and no." New sociology of childhood deals with this. Chidren are according to Doretto  important target for marketing, for companies – more than ever before. Children without Internet acess at home also want to participate – lack of technology doesn’t mean that it doesn’t play major role. "Regulation is important here – children’s power must be effectivated. Is it censonship? From adults point of view yes. But we must pay attention to what can cause harm to children – find out what causes damage and make further research how to deal with it," concluded Doretto. 

© Jakub Plíhal
Fear of crime among elderly people presented František Kalvas. He and his colleague made a research which had 76 respondents, both living in their own homes and homes for the elderly (which was importat distinction in their point of view). Other variables were frequency of watching tv news and crime series. "Results showed that biggest fear have elderly who live in their own home, frequently watch tv news and also watch crime series." Proposal of further rearch includes bigger sample and better data sets. 

Does Internet influences values of young Slovenians or vice versa? Is Internet value setter? Mirna Macur gave quick answer: "No correlation showed up. Or to be more precise, none of them were strong." But she gave us some conclusions - young people spend lot of time on the internet. Time spend there doesn't depend on age, sex or education - in depends only on status. Students spend more time on the Internet than those who have full time job. Those who live in big and smaller cities are also bigger users than those from villages and countryside. "Therefoe there seems to be the correlation of lack of free time and smaller amount of time spend online." 

© Jakub Plíhal
Interesting thing was introduced by Daniela Hartmann and Christian Schäfer. Book trailers are connection between books and movies. "Instead of just making book blurbs, you make a movie trailer for book. They exist from 2000, but not many people know about them," they introduced the topic. They made online experiment with 188 respondents. They saw cover of the book and then the trailer. The conclusion is that people who read books frequently haven’t seen more book trailers than people who read less. Also trailers caused different expectations than blurbs. More excitement, expectations. Trailer increased the interest in reading the book. 



Interview: Marko Ivanišin

His panel contribution focused on the re-establishment of a community radio MARŠ. Curious about the specifics of Slovenian approach and his views on the proper way to run a student media, we asked Marko Ivanišin to provide us with a short interview.

In your speech, you said that MARŠ (Mariborski radio študent) is a community radio. What is the difference between student and community media?


The Slovenian law knows three types of media with a special status: student media, local media and regional media. It is established that in order to qualify as a student radio, two thirds of its employees need to be students. That brings about certain advantages such as government co-funding.

Was MARŠ never a student radio despite its name, then?

It started as one in 1990 – being the first independent radio in Slovenia. It had links to University of Maribor, but soon there were not enough students to fulfill the set criteria.

You were talking about the radio’s financial problems. How to save it?

At the critical point, the University of Maribor where I work, offered to take it over. But people from MARŠ declined this offer because they feared it would get commercionalized with advertising, popular music etc. I was appointed by the dean as a link between the radio and the university to discuss the issue and evolve the project.

What lies ahead in the future?

Given the extent of debt MARŠ is in and the cuts in the university’s budget, the university decided to focus on the creation of a new radio. It should merge two branches which are in my view the key to success: making use of the strong local music production which longs for a public broadcast with a strong educational aspect (providing trainings and seminars to the participants in exchange for a vow of time-limited exclusivity). This radio should also significantly enhance the ‚sound‘ production of the university’s Department of Media.

Panel Report: Communities and Media

Chair: Aukseé Balčytiené, Vytautas Magnus University

Speakers

Nico Carpenter, Vrije Universiteit Brussels
Marko Ivanišin, University of Maribor
Patricia González Aldea, Carlos III. University of Madrid
Urzsula Doliwa, University of Warmia and Mazury

Nico Carpenter took the floor first, noting the efforts of Cyprian community media focusing on an enhancement of the peace process, moving then to the topic of post-cold war community media in CEE states. In his very transparent elaboration, he identified the main problem associated with community media, which lies in the lack of generally accepted definition: „There is not one community media, there is not one label“, he stated. Ensuingly, he offered four possible perceptions of community media: 1) media serving to a certain community, 2) alternative media to the mainstream ones, 3) media which form a part of civic society, 4) media which serve as a network within the civil society actors. By the end of his presentation, he addressed some further challenges, underlining the fact that community media are „difficult to capture in a legislation“.

Marko Ivanišin further elaborated on the issue of activist accent inherent to community media. He relied on the case of Mariborski radio študent (MARŠ) which was the first alternative to state-run electronic media in Slovenia, established in 1990. Although a student radio by name, MARŠ is in fact a community radio. After a succesful period, it faced serious funding problems, fighting for market share with not only state-run but also commercial radios. In 2005, the producers established a „Society of MARŠ friends“ in order to save the radio. Mr. Ivanišin was a part of this effort and in his presentation he had recalled the international cases he surveyed in order to gain inspiration. „The best example of student media is Okto TV from Vienna. It is almost professional and provides education to the participants“. By the end of his speech, Ivanišin addressed the discrepancies between the perception of the radio by its producers and the University of Maribor.

Dealing with the issue of Romanian ethnic media in Spain was Patricia González Aldea of Madrid. Firstly recalling the Spanish multicultural reality (currently up to 900 000 Romanians living in Spain), she provided the audience with a general overview of the public opinion on minorities: „According to a survey, Romanians were the worst perceived national minority in Spain“, she claimed. For a number of reasons, the importance of ethnic media is by the speaker supposed to be irreplacable – mostly because they can „actively participate in promoting a sense of belonging and to generate a flow of empathy towards these citizens“.They also serve as a tool to maintain links with the reality of the communities' home countries. The most influential and oldest Romanian ethnic media in Spain called Romanians in the World nowadays has full-colored lay-out and a Spanish version, informed Ms. Aldea.

Urzsula Doliwa
shifted the scope of discussion once again to the CEE region, talking about Polish religious media. She stressed the specifically influential role of the Polish catholic church which uses various sorts of media for their promotion. „In Poland, unlike the Czech Republic, catholic radios form a large share of the market“, the speaker stated. These radios broadcast both on regional and local levels and have both commercial and social statuses. „All the eight Polish social broadcasters are connected to the church“, elaborated Ms. Doliwa further.

Interview: Brindusa Armanca

Brindusa Armanca, © Jakub Plíhal
In her presentation, Ms. Armanca had addressed ethics in the journalism of ecological disasters - focusing in particular on two case studies: the Romanian Baia Mare cyanide spill in 2000 and the Hungarian 'red mud' disaster ten years later.

In your speech, you have stated that the local media begun informing on the Romanian case only a week after the event. How come they were not prepared for such thing, provided the prior experience with the Chernobyl disaster and others?

Chernobyl was a big case but even more a political issue. In Romania, we learned only about the political aspects of the disaster but only very little about the consequences and effects of radiation. These remained in a sphere of speculation. In the Baia Mare case, the Romanian media were simply not interested nor trained to deal with such issues and the local authorities themselves were badly organized.

Was the insufficient coverage of the issue not due to the specifics of the Romanian media?

I do not think so. The differences between Romanian and Hungarian media are not relevant. However, it is a matter of fact that the delayed coverage was triggered by pressure on behalf of the international media who were already more sensitive towards the topic at that time.

What had changed in the decade between these two catastrophies?

In those ten years, the interest of the public had grown very much. In the meantime, there was this huge discussion on climate change, food toxicity and so on. This served as an education for the public as well as the journalists. 

Would you agree that this development is for the good?

I am not judging whether such change is positive or negative. However, it is clear that journalists need to be able to evaluate information. Nevertheless, the bottom line is that the public has become more sensitive towards the environmental issues and accordingly they are magically attracted to the big show. That is why media pay more attention to them - regardless of possible developments in ethical approach.


Panel Report: Networked Revolution and Consumption



© Jakub Plíhal
Chair: Jakub Macek, Masaryk university, Czech Republic

Speakers

Immanuel Benz, Christian Schäfer, Johannes Gutenberg University Mainz, Germany
Dzmitry Yuran, Natalie Manayeva, Univesity of Tennessee, U.S.A
Mato Brautovič, University of Dubrovník, Croatia
Georgeta Drula, University of Bucharest, Romania



Presentations about social networking were started by Immanuel Benz and Christian Schäfer who talked about technological innovations  - precisely about innovators and their productivity. They asked whether innovators are influenced by family (are the later born siblings more innovative?) or biology (does younger means more productive?).  "There are generaly more later born siblings in the world, and also higher age doesn't have negative effect. Also marriage and fatherhood can be excluded as decisive." Neither of that had major influence, they concluded.

© Jakub Plíhal
Natalie Manayeva continued with her description of "Revolution through social networks" in Belarus. Economic crisis caused protests against the government in Belarus. Although the protests were peaceful, more than hundred people were arrested. Protesters meant to gather using social networks, but there were so many of them using it, that they did not succeeded. "Only younger and more educated people were using these platforms." Later in discussion, Manayeva mentioned that "...in Belarus, independent media almost doen't exist, government controls them." 

Mato Brautovič continued on the same topic. "Social networks are great for activists - they can spred their ideas and call themselves together and so on. Examples from other countries like Iran and Egypt show us that social networks can be very helpful during protests and revolutions." His research examined profiles of croatian activists on Twitter. Many activists started their profiles about two years before the protests, didn’t start it because of them. They are not publishing their bios or links to their other pages, also not give their detailed names. They had many followers. The more followers they had, more messages (tweets) they published. Activists were mostly only disseminating messages. Only several thousands of people were using Twitter in that moment in Croatia, so it didn't have huge effect.

Innovations of media products, more specifically Facebook, was the topic of presentation of Georgeta Drula. "Assumption here is that users can influence developement of Facebook through their behavior - what they publish and how often." She used content analysis of Facebook to get results. "Interesting and not understable for me are findings that users used more links to Youtube than to their own content," she mentioned. 

Panel Report: Future of Journalism

Tomáš Trampota, Epp Lauk and Boguslawa Dobek-Ostrowska
© Jakub Plíhal
Chair: Tomáš Trampota, Charles University in Prague

Speakers:

Epp Lauk, University of Jyväskylä, Finland
Samuel Brečka, Pan-European University, Slovakia
Boguslawa Dobek-Ostrowska, University of Wroclaw, Poland

What is the future of journalism and future of media? Many journalist thinks that media (as we know them) are nearly dead. And that they will end. Another group of professionals is convinced that media will not die - they will only change. But nobody knows what happens in the comming years.

Epp Lauk, Samuel Brečka and Boguslawa Dobek-Ostrowska are professionals, but each of them has a different oppinion. And a little bit different topic of presentation.

Epp Lauk speaks about Encouraging the best while mitigating the worst: Media accountability as a concept and practice. She thinks that the media use the freedoms but often disregard the responsibilities. One of the examples is a scandal about the News of the World and phone tapping. Then she compares the experience of 14 countries involved in Media Accountability and Transparency in Europe project (you can find more information about this project here). She analyzes forms of state involvement in regulation, self-regulation, media's responsiveness to audiences and if people watches the „watchdog“. And what is the result? Media responsibility concept, self-regulation process and involvement of civil society are the most important for the responsible future of media.
Samuel Brečka
© Jakub Plíhal

Samuel Brečka speaks about The End of journalism. First of all, he projected a video about social media, where you can see some interesting data about Facebook, Wikipedia, blogs and the Internet. The most important is the phenomenon of social media. "Many companies do not do web pages, but Facebook page," he says. And he underlines that "individual communication tuns to mass communication". His presentation si based on international research and also on national research. Brečka analyzes the impact of economic, social and technological changes on the journalism. But he is not so pessimistic about the future of media: "Journalism as a profession is not diminishing, it is only being modified," he thinks.

Boguslawa Dobek-Ostrowska's topic is De-professionalization of journalism? Polish journalists in a comparative perspective. She thinks that journalists are under pressure and underlines that "in Poland, 55 % people trust to journalists. But only 5 % trust to politicians". And Polish journalists are still influenced by communism. "20 years after communism, Polish journalists are still politizated," she says. But she thinks that it can be better in Poland in future. "They colonized politics – it is very visible in Poland," she says.

Panel Report: Citizenship in and through Media

Chair: Nico Carpenter

Speakers

Mykolas J. Drunga, Vytautas Magnus University
Zdeněk Sloboda, Palacký University in Olomouc
Brindusa Armanca, State University of Arad
Monika Kopytowska, University of Lodź


Zdeněk Sloboda and Mykolas J. Drunga
© Jakub Plíhal
The panel which was in fact based on the presentations of the outcomes of various academic works. It  was opened by a speech by the Lithuatian academic Mykolas J. Drunga. Having much to say in little time, his speech was rather hasty and loud, but nonetheless presented in a perfect American accent. He addressed the historical roots of Lithuanian independence which shall be embedded in “books and newspapers”. In his view, until 1940, the guiding principle of press in Lithuania was advokacy of a particular ideology. During the Soviet times, the Lithuanian “underground press was a good example of citizen journalism – produced by people who never attended journalistic schools.” Furthermore, a number of publications had been regularly smuggled into the country from the West.

The young Zdeněk Sloboda of Palackého University firstly noted that his presentation is not so much about journalism as about the medial reflection of Czech GLBT community and GLBT media. He then reminded the audience of the theoretical background of the community which relies on historical continuity, shared experience, specific lifestyle, common political aim etc. However, according to Sloboda, “homogenity is questionable as various men and women have different experience and their lifestyles very much differ”. The post-revolutionary evolution of GLBT movement has been in his view “spectacularly successful without spectatular mobilization”. The relation to the media may be threefold: media approach existing communities; communities developing around media; ignorance of the media towards the community. Referring to his university research, Sloboda reiterated his focus aimed namely on the general media reflection of  issues of “us” and “them”, visualisation of the community etc. In his conclusions, the speaker inter alia claimed that the media depictment of GLBT community has a ‘normalizing’ effect on the public perception.
Brindusa Armanca and Monika Kopytowska
© Jakub Plíhal

Ethics in the journalism of ecological disasters was the topic of Romanian Brinduse Armanca. Focusing on two specific case studies – Baia Mare cyanide spill of 2000 and  the ‘Red mud disaster’ which took place in Hungary last year – she defined the aim of her research as finding out what happened to the media perception of such catastrophies in ten years. In the Baia Mare case “all the reporting started only one week after the event. Neither the media, nor the public were interested in environmental subject”. On the contrary, the reports of the ‘red mud’ case commenced in an hour. In both cases, however, the reporters declared the following risks nad pressures: difficulties in communication with authorities, political pressure, concern about the accuracy of the information provided, lacking protective material. In Armanca’s perception, the main factual differences between the cases include the larger level of danger in the Romanian case and the much larger spectalurality of the Hungarian one: “Everybody was there to show the red mud. Focus was on the show.”

The last presenter, Monika Kopytowska of University of Lodź elaborated on post-election violence cases and the issue of ethical responsible journalism. In her research, she not only dealt with the reflection of ithe Kenyan 2007 post-election bloodshed in the Kenyan and Western media but also in the media of the neighbouring states. “What was interesting was that on the day of the elections, Government representatives organized a meeting with media people and told them that they need to keep the temper down.” When the violence erupted, the media unified to give a similar reflection of the events, being printed out with a single headline “Save our beloved country”.
Slavko Splichal's essential publication to be found here.

Comment: Slavko Splichal as a cowboy

© Jakub Plíhal
Who knows. Maybe Slavko Splichal wanted to be a cowboy, when he was a child. Wear a Stetson, high leather boots and leather coat with fringes. Maybe he wanted to be Old Shatterhand No. 2. But he had bad luck. Parents forbade him this. So he studied hard and now he is Professor of Communication at the Faculty of Social Sciences, University of Ljubljana in Slovenia.

But his childhood dream is evidently still alive. It may be one of the reasons why he wears a squared shirt which is good for gardening or camping. But now, he is the cowboy of the conference. Still, he does not have a Stetson (maybe he left it in a cloakroom). ;)